Indian businessmen need a fresh spirit!!! align your business goals with national interest. Strategies and tactics of the 20th century will not work anymore. A bunch of people from prominent institutes with white hair syndrome and your old source of marketing/branding can’t help you now.
Don’t be a critic and live in this perception that you will be able to grow with this mindset in a country where around 60% population is youth. Plan something big, participate in the growth of the country because those who will not participate will left behind.
e.g. Songs, movies etc. are like an opium for youths but they have rejected all these entertainment products for the sake of pride. Products of some biggest Bollywood brands have suffered because they didn’t realize the mood of the nation.
Digital India, Make in India, Startup India, Standup India, Skill India and Smart Cities, these are all transformational programs of Indian Government. There are huge business and market opportunities in India, leverage these opportunities, enjoy your journey and be a creator!
Mr. Ramdev is a smart businessman, he is exploiting the business opportunities using brand Bharat (Yoga, Ayurveda, Swadeshi Products etc.) and his business is flourishing (Patanjali’s current Revenue- US$740 million). We have many examples where Tata and Reliance have aligned their business goals with the national interest.
From the experiences of the past, we know that this is the best time for business growth because the current government is supporting like never before. Improvement is an ongoing process, there will be some hurdles but our Indian Businessmen are smart enough to deal with any kind of challenge.
A positive approach will help because we have a huge and open market. India is going through a big transformation, we are planning to take a quantum leap.
This is a perfect time for Indian businessmen to use brand India, through this you can fill a new spirit in your internal customers too so that they deliver their best and external customers are already prepared to accept brand India 🙂